Data Analytics is the method in which huge amounts of irrelevant data gets filtered into smaller units of useful information. It’s a boon for modern day, with almost all sectors like banking, healthcare, retail, marketing and customer service utilizing it to make informed decisions in order to survive competition and gain customer appreciation. With the world going digital, it is necessary for companies or business institutions to tap into customer preferences and posit their services accordingly. At a juncture where decisions can make or break a company’s industry value, Data Analytics acts as the digital messiah for providing market clarity. Data analytics tools like Google Analytics, RapidMiner, Excel or Mixpanel track user browsing patterns and identify metrics in order to track users’ responses and identify viable business trends from these.

Advantages of Data Analytics:

•Major players in the beauty industry like Lakme, Maybelline and Nykaa have made good use of understanding the customer preferences through data analytics. You would be surprised to know that even the simplest of Google searches can contribute to the data pool of these business giants. Our preference for certain products gets reflected in our search results and this gets analysed by product programmers.

•The social media giant Facebook has made fruitful use of Data Analytics. Facebook utilizes our search queries and post patterns to determine the ads it should run by our walls. The same process is also utilized for customizing user experience.

•Data analytics is being increasingly utilized for building up a loyal customer base by striving to provide them the ideal services. Companies, encouraged by market response, often announce discounts or contests and these in turn, attract more clientele.

•Data Analytics provides insights and inputs for bringing about accuracy in case of conglomerates which depend on supply chain management. PepsiCo is one such brand that relies on data analysis for working smoothly with the retailers and satisfying consumer demands at the same time. Ever wondered how your favorite flavor of chips or coke always gets stocked quickly? Data analytics has made all this possible.

Malaysia, the new data analytics hub?

The International Data Corporation has found Malaysia to have made a dashing progress in strengthening its data analytics field by making use of the ASEAN Data Analytics Exchange (ADAX), which has steadily helped in training individuals in becoming seasoned data analysts, data scientists and product managers. However, the workforce of Malaysia lacks adequate skills and with a good data analytics certification course you stand the chance of landing on a great job.

How would a data analytics certification help you?

•There is a dearth of certified data analysts and a certification would boost your chances at employment

•Flexibility of working in different fields

•Would help in advancing your career from data analyst to Business Analyst, Lead Business Analyst or Operations Manager

•Adds to your credibility and makes you eligible for responsible positions

A Data Analytics Certification can increase your chances at exploring the huge Data Science market of Malaysia.