However, this alone won’t make sure that the brand rises in the market. It only means that all the advantages and shortcomings are highlighted as well.
It is basically a practice where retailers switch towards environment-friendly usage. It includes usage of green materials in either way. For eg. A retailer using eco-friendly printing fabric instead of traditional material that is not biodegradable.
Experience centres work best in gradually building trust over time. And an online presence helps the brand expand its reach but it’s the visual element of the retail merchandising that gets the customer through the door the first time and tells the brand story.
