About
Search Engine Optimization: this requires that you set up a website or blog and try your best to rank it on the first page of search engines which will, in turn, bring traffic to your website or page. Applying this approach to your digital marketing process requires that you perform some tasks. The primary three necessary ways to generate traffic to your website include: On Page SEO, Off Page SEO, and Technical SEO.
On Page SEO: this is the first to do SEO on your website. It focuses on the contents that you have on your page. On Page SEO is done before posting contents on your website; the process requires that you make use of keyword finder. Keyword finders will help you know the particular keyword that attracts more traffic every month from the search engines; this is what will let you know the required keywords that will allow your posts rank on search engines and generate a significant number of visitors to your website.
Off Page SEO: while On page SEO is the work required to do within your webpage to rank on search engines, Off-Page SEO is the opposite just as its name implies. Inbound links are the answer when we talk of Off Page SEO; it is the process of generating backlinks from other websites to yours to increase the strength of your site and the domain authority as this is part of what the search engines consider in ranking a site.
