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    Added on 17 June 2023

    How Online Casinos Keep Their Games Profitable

    17 June 2023

    If you’re like many casino players, you play slots and poker to have fun. Maybe you also dream of winning a jackpot someday, which is why you’re always looking for the most profitable games.


    Truth be told, the best online casinos real money sites are in the moneymaking business. They give you sweet bonuses and high-paying games to get your attention. The more people they attract; the more the casinos can make money.


    In this article, we’ll talk about the profitability of casino games to both the gambling companies and players. Learn how casinos take care of their bottom line by also ensuring you have a fair chance to win money. Let’s get started.


    Casino Advantage

    They say the house always wins. The explanation is that casinos have a guaranteed advantage over players in every game. In blackjack, casinos have a 1% edge. With slots, the advantage ranges from 1% to 15%.


    The house advantage makes it difficult for you to win money consistently. Think about this. If you bet money on red in roulette, you should expect 50% odds of winning.


    Yet, this isn’t usually the case. A black/red bet gives you 47% or 48% chances of winning because of the house edge. Poker is one of a few games where casinos don’t have a properly defined advantage.


    Still, they take a cut called a rake from every pot. It varies from 2% to 10%. Luckily, the best casinos have a rake-back program designed to give out rake backs to loyal players.


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    Return to Player (RTP)

    Return to Player describes a game’s theoretical payout rate in the long haul. Take the Money Train 3 slot as an example. It has a 96% RTP. In the long term, the game will payout 96% of all the money people spend on it back.


    Against that backdrop, it’s in your best interest to find games with high payout rates. You won’t always win when you play these games. However, you’re more likely to win when you play a high RTP game.


    Although casinos would make more money by providing games with low payout rates, they do the opposite. They provide games with high RTPs. This is a marketing technique aimed at attracting as many customers as possible.


    Think about it. If a casino provides low-paying games, no one will want to be a customer. But if it offers the best-paying games, people will sign up to become players. And the more customers join; the higher the chances that it will make profits.


    Providing a Wide Variety of Games

    Casinos keep adding new games to their libraries. The explanation is straightforward. New games attract new target groups. Or, they keep existing players loyal to the brand.


    This explains why nearly every casino in 2023 has a live dealer section. It unlocks a new group of players—people who would rather play blackjack, poker, and roulette against human opponents.


    Some casinos also include less popular games like keno, scratch cards, and bingo in their libraries. These games don't have many customers. But they help add profits to the house.


    Does game variety affect a player’s profitability? It does. Here’s why. For you to make money, you need to play high-paying games. You also want to play enjoyable games.


    If a casino has a small game library, there’s a chance you won’t find a game you like. But if you have hundreds of choices, you can find an entertaining, high-RTP slot or table game.


    Bonuses and Promotions

    Contrary to popular opinion, casino bonuses are not free money. Gambling sites give out bonuses with profits in mind. They may give you a bonus as a welcome reward. Or they could do it to appreciate your loyalty.


    But deep down, the main motive is to make money. They ensure they make profits from bonuses by enforcing some of these conditions:


    • Wager requirements
    • Withdrawal limits
    • Validity Times
    • Game weighting


    Wager requirements dictate the number of times you must play through your bonus. Let's say you receive a $50 bonus with 30x WRs. You need to spend $1500 at the casino before you cash out your winnings.


    Withdrawal limits lower the amount of money you can win from a bonus. That’s why it’s essential to find a bonus with high limits. The bonus validity time hurries you to spend a bonus. Otherwise, you can lose it.


    Game weighting provides a guide on how to complete wager requirements. If you play slots, every dollar contributes towards completing WRs. If you play table games like blackjack, only 10% or 20% of your money will be used to fulfill your play through.


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    Deposit and Withdrawal Fees

    Considering casinos make money when you lose, they shouldn’t make more money during deposits and withdrawals. Fortunately, most of them offer free deposits. They charge you only during withdrawals, and that’s to help process your withdrawals.


    That said, some casinos have higher than average banking fees. That means they generate a small amount of profit when you deposit or withdraw at their sites. Avoid such casinos and join sites with little to no deposits and withdrawal fees.


    Beyond fees, also prioritize operators with your favorite banking methods. Some casinos accept PayPal and Visa but not Bitcoin or Ethereum. Maybe you like MasterCard or Google Pay—prioritize your favorite payment options.


    Different Software Providers

    If you’ve been to any online casino lately, you must have noticed that games come from a multitude of developers. This hasn’t always been the case. In the past, casinos would provide games from one or two software providers.


    The problem with having games from one developer is that it limits a casino’s customer base. It also lowers players’ chances of winning. Let’s assume a website has games from Microgaming only.


    Microgaming has 1000+ games. Still, some people would rather play slots from NetEnt, BTG, or Play'n GO. If you're a player, you probably have games you love from different developers.


    Maybe you like live dealer games from Evolution. But when it comes to slots, you love No Limit City and Play’n GO. Choose a casino with games from these software providers.


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