With so much competition out there, online casinos are always looking for ways to increase their return on investment (ROI) by attracting and retaining customers. One method is to feature high roller casino games, which offer a higher risk/reward ratio for big money players and can lead to improved customer lifetime value.
What factors influence an online casino’s ROI?
Factors that have an impact on a casino’s profitability or ROI include the amount that players return to the casino (in the form of losses), which is balanced by the amount invested in attracting and retaining players. For example, casinos spend money on new and improved games and technologies, as well as on customer services support.
Ways in which online casinos seek to improve their ROI through player engagement include welcome offers to encourage sign-ups, tournaments and lotteries, and ad hoc promotions. A further element of this is the provision of high roller games, which attract valuable VIP players. These players are encouraged to keep depositing and playing through exclusive offers and perks.
What are high roller casino games?
Essentially, high roller casino games give players the chance to wager more money, which means the opportunity to win big. There are dedicated high roller casinos, while many other online casinos feature exclusive VIP sections with high limit action.
When it comes to the types of high roller games available, popular options include roulette, blackjack, poker and baccarat. Single bets can be in the thousands of dollars. Wagers are often limited, except when playing no-limit poker.
Many online casinos now feature live dealer games, which aim to replicate the experience of playing at a physical casino. There are also high roller online slot games, where players can wager up to $1,000 on a single spin. A high minimum betting level means high roller players can deposit larger amounts. These levels vary but can be as high as $500,000.
How do high roller casino games incentivize players?
High rollers have the potential to offer the casino significant customer lifetime value, so it is important they keep coming back and wagering.
The obvious way in which players are incentivized to return to the site is the chance to win money. High rollers who have a positive experience with an online casino are likely to return and to keep depositing funds and playing.
High rollers are treated as VIP players, and online casinos extend additional benefits and perks to keep these valuable customers coming back to bet big. The perks might include a more sizable joining bonus and additional betting options, such as faster payouts or the ability to deposit and cash out with cryptocurrency. Other types of incentive include cashback, free spins on slot games, and access to lucrative bonus games.
While high rollers may be a relatively small proportion of a casino’s customer base, they are an important source of revenue. As such, offering high roller games and related incentives are key parts of successful online casinos’ wide-ranging marketing strategies aimed at boosting ROI and increasing customer lifetime value.
