Picture your dream job where you have time to pursue your hobbies and spend time with your loved ones. Or maybe your dream job is something extreme and time-consuming, a way of life where your job is your passion. Whichever one you prefer, there are ways to land it.
Finding jobs seems difficult but can be easy with the right methods, like the way you can find a job through Lensa or connections. Less conventional methods for finding a job include using search engine optimization and social media, both of which we will be discussing here.
It is a practical decision to first find out what recruiters seek from candidates before even applying for jobs. Post-pandemic, almost all recruiters and employers moved their marketing and recruitment strategies online due to lockdowns. This also led to social media being a key source for recruiters to find candidates. Additionally, leveraging top recruiting software can significantly streamline the hiring process and enhance candidate sourcing efforts.
The competitive nature of the job market means a clean social media profile can give you an advantage over other job seekers. Recruiters look for candidates who are post-graduates, professional, communicative, and respond easily. All of these attributes can be expressed on social media. They also look at content, mindset, and expressiveness.
This method of job seeking isn’t usual nor a viable option on every social media platform. Ways of making your online portfolio a reality include creating a blog, a portfolio website, or even a YouTube channel where you can share your experiences and thoughts on your chosen career.
Depending on your line of work, you can showcase different types of your works, including articles and studies you’ve conducted. The reason this method can be useful is thanks to the direct showcasing of your best moments which recruiters can look at. It allows for a space where you can impress.
Surprisingly, Twitter can also be a great platform to connect you to the right people. By following individuals in your industry and joining in on conversations, you can make yourself appear on industry leaders’ radars. Twitter is also an excellent platform for staying on top of current affairs, such as innovations within your industry or general news.
Creating this image plays on building your brand, something that is done on social media the easiest. Focus on trying to integrate this brand across all of your platforms, even if the strong information can only be found on your website or channel. Today’s internet runs on an attention-reaction economy, meaning recruiters also need to be a part of the transaction.
Be consistent with your name and self while also being true to yourself and showcasing some of your personality to popularize your image. If you have a healthy following, you may catch the eye of your ideal company.
Search engine optimization and social media almost go hand-in-hand. They both depend on popularity and search results. In other words, to easily find a job using these methods, you need higher interaction rates.
S.E.O. isn’t just about spewing keywords in your profiles to hopefully increase traffic on your page. It is more about using keywords in the correct context while also highlighting your knowledge and achievements in your profession.
Making content is the hardest part of an online brand or page. If you make strong content, search engines will rank your content as more relevant and thus easily accessible. By using content to aid your job search, you are adding to your personal brand and popularizing your page.
We’ve mentioned the use of contextualized keywords to increase the likelihood of the right people finding your content. You should also try adding inbound and outbound links to your content to get on the radar of search engines.
The addition of videos, images, hashtags, and other media will boost your content. This will increase traffic and the chances of the right recruiter finding you. Determine which media is suitable for which social media platform to further guarantee your success. For example, Facebook and YouTube are video-focused social media platforms.
Summary
Focusing on S.E.O. strategies and social media as a means to finding a job is a larger-scale feat to accomplish. It puts you on the global radar for recruiters and is seen as a way to make your mark in your industry. Using these strategies adds an air of professionalism and even celebrity to the way you go about your job, elevating your chances of getting hired.
