While making an initial sale is always going to be exciting, pulling this sale out of nowhere isn’t usually the most ideal way to sell something. For most businesses, it’s far better to retain customers and have them return to make future sales than it is to try to bring in new customers all the time. So to help you take full advantage of every first sale that you make, here are three tips for reaching back out to customers after you’ve made that first sale with them.
Do It Quickly
The first thing you need to know about following up with sales is that you need to do it quickly. The longer you wait to reach out to someone after you’ve made a sale, the further you are from the forefront of their mind. But by getting in contact with them when the sale is still fresh, you can increase your chances of having another positive experience with them to cement you as a company they enjoy working with.
As a good rule of thumb, you should aim for your first outreach to take place 12 to 24 hours after the sales has been finalized. This way, you give your client or customer a little before offering anything additional to them to initiate more into the sales process.
Start With An Email
In the past, salespeople may have relied more heavily on making phone calls as a way to follow up with those they’d made a sale to. However, in today’s society, what you should really start with is an email.
By sending out an email, your customer or client won’t have to feel like they have to respond immediately. This can help them feel less pressure from you. And when some people feel pressured during the sales process, they can dramatically pull back away from those feelings. So to make a connection without being intrusive, try emailing first before making a call or sending another form of communication.
Express Appreciation Along With Offering Additional Services And Assistance
When you’re ready to send out the first email after you’ve made a sale, it’s important that you craft this message in the right way.
One of the first things you should mention, before bringing up any kind of additional offer or assistance, is your appreciation for their business. By starting off your communication in this way, your customer or client will feel how grateful you are to them for their business. After this, you can let them know about any special offers you might have for them in the aftermath of their purchase or how you can be of further assistance to them in the future.
If you’re needing to get more returning customers, consider using the tips mentioned above as you figure out how to reach back out after making a sale.
