Hook, Hold, Convert: Mastering Attention in a Noisy Market
To build a marketing strategy that cuts through the noise, you need more than flashy visuals or catchy slogans. A well-balanced approach that blends bold, creative outreach with intelligent planning and relationship-building is essential.
Aligning Marketing Strategies with Consumer Values
Consumer values have shifted dramatically in the past decade. Rising inflation, climate change, and supply chain disruption mean that around 38% of shoppers switched brands in the past three months alone.
