Digital marketing is super important in this day and age no matter what industry you work in or what type of business you own. If you’re investing in marketing, you want to make the most of it. You should make sure it is working to its full potential and benefiting your business the way you need it to. If there are unique features to your business that you think may help bring you more customers/clients, you should definitely try to advertise them as much as possible. Here are some examples of things you should let your marketing team know about if your business offers them.
An ATM
If you have an ATM machine already or are considering investing in one, this is a great way to bring in extra business and drive sales through the roof! Make sure the person who runs your digital marketing campaigns is aware that this is an amenity you offer so that they can advertise it. You may be surprised at how many people it could bring through your door.
Complimentary Beverages
If you offer your customers/clients complimentary beverages such as water or sodas, this is an excellent thing to advertise so that people are aware of it. People love this kind of thing when businesses offer it, because it shows that you are willing to go that extra step to provide extra comfort and care. It is a simple thing that will boost your sales in huge ways.
Free Parking
Especially if you are located in a large city where metered street parking is common and parking can often be seemingly impossible to find if you have parking available make sure people know about it! Seriously, you should advertise this as much as you can because the promise of free and easy parking may be the thing that makes someone choose your business over another similar one that is more stressful to get to.
Dog Friendly
Any business is required to allow service dogs to come in at any time, but if you allow pets as well it is a great thing to let potential customers/clients know. For many people, leaving the house at any given time can be complicated because they need to make sure their pets are being taken care of properly. If they know their dogs will be welcomed into your building that will eliminate one layer of stress for them and they will be likely to come back again and again just because you allowed them to bring their furry friends with them! Just make sure that your marketing team makes these policies very clear on your website or in other places you advertise.
Knowing what to advertise can sometimes be half the battle when it comes to having a successful business. Hopefully, these tips helped you out!
