Podcasts are relatively new as compared to other forms of marketing tools, but they have immense power to build your brand. Launching your own podcast can help you build your own community.
Whether people want to laugh, keep up with current events, or learn more about the lives of their favorite celebrities, podcasts have their backs. Hence, whatever podcast idea you have, you can turn it into a reality.
Besides, recording podcasts doesn't require a complex setup. All you need is recording software, a microphone, editing software, and a list of platforms where you will launch the podcast.
Now, let's understand how you can create your own podcast and how you can attract your audience to build a community.
A Podcast is an excellent way to share your story or thoughts with your audience. You can host a podcast just for entertainment purposes, but it can also act as a marketing tool to build your brand.
You can launch a podcast to:
Besides, podcasting is flexible, and each podcast varies in length, tone, and format. There are over 100 million active podcast listeners, so you can tap into this niche to market your brand.
In 2018, Fast Company mentioned that branded podcasts are just the ads that people want to listen to. Branded Podcasts are an effective way to reach consumers, but they are not directly advertising or marketing.
In fact, they don't include mentioning your services or products at all. It has all the content of regular podcasts: great storytelling, enticing conversations, and valuable content.
Here's why branded podcasts can be important to your marketing strategy:
Your podcasts should have a distinct and unique element that attracts the audience to listen to your content rather than reading books or newspaper articles.
You need to focus on creating an impactful experience that people will love to hear your content. Branded podcasts can be of three types: Journalistic, Educational, and Editorial/Narrative.
Once you have decided on the unique element and type, let's get started on understanding how you can build your own story brand podcast.
A unique podcast logo and cover art, as well as a visual language, distinguishes your brand. It is an excellent method to get people to notice your podcast.
Translate humorous, quirky, hilarious, or experimental elements into your logo. Stick to a more traditional look and design your logo as per your target audience.
Build your brand podcast with a visual identity that should complement your content and style.
Ensuring your audience remembers your brand, create a logo, and use colors that align with your brand aesthetic.
Work faster on designs for social media posts, packaging, posters, and other projects with a clear vision of your brand aesthetic.
If you are thinking of video podcasts, choose the background design that best fits your brand, such as Classic or Modern.
Bring in aesthetic furniture and create a dedicated space that matches your branded podcast theme.
Inviting experts and visitors to an interview is one technique for presenting yourself as an industry leader.
By inviting industry leaders and experts, you build relationships with them. When these guests share the podcast with their network, you expand the company's reach and visibility to new leads.
Interacting with your audience helps with brand development. Building a story brand podcast will attract more people to listen to and feel your story.
People will continue to watch your broadcasts if they feel appreciated, so communicate with your audience while you're live.
When you display your viewers' remarks on the screen, you are giving them the recognition they deserve.
You might respond to their inquiries, highlight a noteworthy comment, or acknowledge their existence by saying hello. You're showing your audience how essential they are to you and your business.
You can use static imagery by simply saving your audio file in a video format with a static image. This image is often the podcast cover art, photo of the host or guest, or image that describes the podcast.
If you are interested, you can even go live with a video.
Share your podcast on social media to reach a larger audience and promote your work to more people. People with limited time can get a sense of content from a few brief samples on social media.
Promoting your podcasts is equally important as creating valuable content. Here is how you can promote your podcasts:
Podcasting is undoubtedly a medium that guarantees a return on investment. Here are some benefits you get by launching your personal branding podcasts:
Starting your podcast can increase your chance of connecting to a wider audience. The best way to start with personal branding podcasting is by selecting the perfect topic that aligns with your thoughts and brand.
Plan engaging content and build a story to attract viewers to your brand. However, you need a podcast hosting platform to help you set up, record, edit, and publish your branded podcasts.
Explore the industry's best podcast streaming platforms that help you build business brands in short time.
