About
Welcome to Be Awara, the kidswear brand that's all about breaking the rules. We believe that clothes should be as fun and playful as the kids who wear them. That's why we use high-quality fabrics that are soft, durable, and machine-washable. Our clothes are made to last through all the adventures and misadventures of childhood, whether that means jumping in mud puddles or pretending to be a pirate.
Our brand tagline, 'Fun Bhi Fashion Bhi', sums up everything we stand for. We create clothes that are not only stylish and comfortable, but also bring a smile to your kid's face (and yours too!). We stay up to date on the latest trends and styles, and infuse them with our own unique spin. From bold prints to unexpected color combinations, our clothes are designed to make a statement (without being too loud for the classroom).
But don't just take our word for it - our clothes speak for themselves. We've had parents tell us that their kid refused to take off our clothes for days on end (sorry not sorry), and that they've never received so many compliments on their kid's outfit before. We even had one parent tell us that their kid's Be Awara outfit inspired a spontaneous dance party in the middle of a grocery store (true story).
So come join the rebellion and let your kid be awara (wild) with our bold and playful clothes. Because at the end of the day, life is too short for boring clothes and conforming to the norm.
About the Founders:
Be Awara was founded by the ultimate power couple - Atish and Sushmita Kejriwal. They share a passion for kids' fashion and a love for breaking the rules (don't tell their parents!).
Atish is the creative genius behind our bold and quirky designs. He's been obsessed with fashion ever since he was a kid (he used to make his own clothes out of curtains). His fashion sense is so sharp that he once styled a dog to look like a fashion icon (it went viral, trust us).
Sushmita is the brains behind the operation. She has a talent for organization and planning (her label maker is her most prized possession). With 6 years of knowledge about the fashion industry (that's like 30 years in dog years), she makes sure that our clothes are top-notch and delivered to your doorstep with lightning speed.
Together, Atish and Sushmita are the dynamic duo that make Be Awara the rebellious and fun brand that it is. They believe that clothes should be an extension of your kid's personality and sense of humor. So if you're looking for clothes that are both fashionable and playful, Be Awara is the brand for you.
