If you’ve just completed a large surveying activity, forum conversation or just have a large amount of written feedback and comments to make sense of, then you might need to utilise qualitative analysis techniques.
Unpacking large amounts of qualitative data can be a daunting task but with a little preparation and some simple steps, drawing insights from you data can be made just that little bit easier.
In this article, we look at a simple process for organising and coding qualitative data.
The steps outlined below are especially useful if you have thoroughly planned your projects prior to engaging with your community.
I highly recommend our recent webinar with Dan Popping for a good overview of planning for online engagement.
4 simple steps to do Qualitative Analysis
Step 1: Gather your feedback
The first step towards conducting qualitative analysis of your data is to gather all of the comments and feedback you want to analyse.
This data might be captured in different formats such as on paper or post-it notes or in online forums and surveys, so it’s important to get all of your content into a single place.
For this activity, you might consider a master spreadsheet as a place to collect all of your feedback or you might have other digital tools such as EngagementHQ to help you organise your content.
continue to read brief about Qualitative Analysis
