The first thing you would do to make a website is to buy a domain matching with your business idea. Also, you will spend considerable time in choosing a web host. But for communication, you use regular Gmail or Yahoo. Here you should use a hosted email account.
When everything has your brand name – website and stationery items – then you shouldn’t let your email go with Gmail that isn’t related to your domain. Or you can say that you should try using your email account for marketing. You can take inspiration from others that use business hosted emails for communication.
Advantages of a dedicated email
1. Quick recognition
You want the targeted audiences to recognize your business from its logo. But when it comes to emails, you want them to recognize you from your email address that could be different from your business name. It would be better if you use the business name for communication. It would help in quick recognition.
2. Brand building
When you send a business mail, you communicate on behalf of your business that is a separate entity. The business has partners, associates, clients, and competitors. When you send messages with your company name, you push your brand in the market. You make it more familiar.
3. Look professional
If you use a dedicated mail, you will look more professional. Your clients would treat your emails and messages more respectfully when they see the brand name of your company in the mail. The receivers would have no difficulty in making labels to store your emails.
4. Security
It is the most important factor or reason to invest in a dedicated email account. Your host would make sure that your emails remain safe from hackers. Or you can go with the host that offers advanced security features. But your Gmail or Yahoo won’t take any guarantee of security.
Also, visit: - Why is email hosting necessary for business communication?
5. Reliability
Using a hosted email account would be a big step towards establishing your reliability. With this step, you can leave others that are still using Gmail for business. This step would prove to be a big leap towards success in the long run.
6. Conclusion
In conclusion, it can be said that you shouldn’t use your regular mail account for communication with your clients and partners. Just like others are using business hosted emails, you should also find a reliable host to support your emails. It is better to invest in a dedicated account instead of using your regular email.
