To create awareness of your brand among the customers, the first step is acquiring the right domain name. It is essential to choose an appropriate domain name so that your prospective clients can find your brand easily. You need to select a name that represents your brand effectively and is easy to promote. 

Here are tips on how to choose and register a domain.

• Simple: That is essential to choose a domain name that you can easily type. It is best to avoid any slangs or words that can be spelled in many ways. This could be difficult for the customers to come across your brand.
• Short: The domain name you choose must not be complex or long. Online visitors would find it difficult to spell or type a complicated domain name. Hence, it is wise to choose a name which is simple and short.
• Keywords: Use keywords in your domain name that describe the services or products of your business. It is a good idea to include those keywords users generally enter while searching for your services or products. This helps in improving the ranking of your website on the search engines and would help in pulling more traffic to your site.
• Locality: If you have a local business, it is better to include the name of the state or city in the domain name for making it easier for the customers to get across to you.
• Hyphens and Numbers: Using numbers for the name of your domain is not a good ideas numerals can be written as a word or expressed in figures. This can create a lot of confusion for your target users who do not know how to write the name.
• Unique: You need to choose a name for your domain that is catchy and stands out. Among millions of ‘registered’ domain names, it is essential to choose one that is catchy so that your target customers can remember the name. Once you have decided on that name take the approval of your close friends.

Blog source: Register a domain as per your requirement