Aurelia Lattialämmitys is a Finnish company specializing in hydronic underfloor heating solutions for new construction and renovation projects. The company’s core service is the project-specific delivery of underfloor heating systems, with pricing primarily based on the heated floor area. Its operations focus on detached houses and residential buildings. The service offering includes technical sizing, system design, and system delivery. The business model is based on quotation requests, project-based sales, and digitally acquired leads. Marketing and customer acquisition rely mainly on search engine optimization, Google advertising, and informative content.