A Michelin star chef plans out the five-course meal. A professor lines up the topics they want to cover for the day. And a digital marketer chalks out the advocacy plan. Before jumping to the steps involved in creating a successful advocacy campaign, what is public advocacy?
It is an activity that an individual or a group of people carries out to support or influence a cause. Advocacy takes place at a public and private level.
The different types of advocacy are:
Businesses may also require advocacy as they reach a wide range of audience for their brand products. Such campaigns are generally taken care of by reputation management firm.
Following are a series of steps to create a successful advocacy campaign:
Develop communications and activities: It comes down to the mediums and channels through which you carry out the steps one to four. You have plenty of opportunities to communicate and host activities, depending on the organisation’s resources.
You could hold a petition, call members of the concerned issue, or host town-hall style meeting. A reputation management firm looks after the success of the campaign, avoiding any negative reviews of the same.