Digital marketing requires companies to re-evaluate their strategies and adopt new technologies consistently. The key to success today is to combine traditional form of marketing with new tools. If the formula is right, you can get the desired action and change from the consumer’s behavior. The perfect example for this is the election campaign strategy that was used for India’s Prime Minister, Narendra Modi in 2014.
The first step in the ladder of success is finding the right digital strategy that the consumers can resonate with. Framing the election campaign strategy is challenging. It is difficult to understand who will vote for the candidate and why is it instrumental to do so. Similar is the case with brands.
So, how to adopt electoral strategies into a corporate affairs strategy for brands?
It need not necessarily be a celebrity. Use a local influencer who has substantial followers and resonates with brand equity