When you run a company, you will come across multiple situations that require immediate redressal. In such a situation, you are required to have a proper communication plan in place which can assure the stakeholders that their vested interests will not be compromised. Here we are listing down three characteristics of an effective crisis communication plan:
1. Clear and Thorough Explanation
Stakeholders appreciate it if they know first-hand about the crisis in hand. It is never a good idea to delay intimating them of this information. If you anticipate the dust to settle down before passing on the whole story to the stakeholders, chances are it could be difficult to rectify the situation. Some critical elements of reputation strategy are as follows:
· A brief description of the crisis
· What led to the setback
· Possible consequences
· Blueprint of a plan to tackle such a situation
· Feasible solutions
2. Consistency Across Stakeholders
Be honest while revealing crisis details to stakeholders. The most challenging part of transferring any information is to make sure that every participant receives the message without any sugar-coating and various descriptions. All workforce dedicated to your organisation should undergo proper training on proper communication methodologies.
3. Quick Action
Taking a swift, but calculative action to curb the disaster is the best way forward. You are required to make the team understand the entire scenario. Ask them to analyse the situation and pitch the solution. Discuss the internal and external steps with stakeholders for their approval. Initiate action with immediate effect.
4. Social Media and Online Update
The availability of various social media platforms and its reach has changed the dynamics of responding to a crisis. At times, these handles are the one that creates trouble for a brand and its product line. You should have a proper crisis communication plan to handle online issues. There are a lot of people who follow the brand and familiar with the latest news coming out in the media. They will react to such news via their social media accounts, and potential clients will have an immediate perception of your brand. Therefore, it is imperative to notify your followers about the scenario and the things you are undertaking to rectify the problems.
This is how a company manages its reputation strategy
