The online market is a competitive space, and selling your product is not an easy task. Online competition can target rival companies and sometimes, one company can promote the negative publicity of their rivals. In such cases, reputation management experts ensure such negativity is eradicated. they also aid in providing a new customer base for the product. Here we are listing down five most productive reputation management strategies:
1. Use of Reputation Monitoring Tools
It is critical to monitor the online reputation of a company. There are several free tools available online that can be used to analyse the results. If there is a negative vibe on the internet regarding your brand, consult a reputation management firm immediately.
Here are some of the tools that you can use:
● Technorati: To monitor keywords mentions in the blogs.
● Whostalkin: To monitor online mentions across various social media platforms and blogs.
2. Motivate Positivity Online
When you launch a product, customers will react to it. Some will like your product. Others will not. Negative reviews are inevitable. What you can do is to request your loyal customer base to post positive reviews. Positive reviews will minimise the impact of negativity and directly affect your sales. The best way to tackle dismissive comments is to outnumber them with positive reviews.
3. Automation
You need to ensure that there is an automatic monitoring mechanism in place to give real-time feedback on how people react to the product and the brand. Automation is the most critical and primary objective, make sure that you follow at inception. There are several search engines which you can subscribe to get real-time notifications when somebody mentions the keyword defined by you.
4. Counter Negativity
Holding yourself against negativity is imperative. You are not required to react to comments made by online trolls. A reputation management firm can help you counter such a scenario by responding politely to such comments. Ideally, resolve the situation and assure quick redressal and follow-up.
5. Constructive Freedom of Expression
Try to promote online threads which have constructive discussions about the product, even if it is negative. Never make your customer feel isolated from the company; this can shake their loyalty towards the brand, and they can switch to other alternatives in no time.
