Lacking timely communication with the client, recruiting respondents (and everything that goes along with it) is nearly impossible. As the client, you have the insight and understanding that field suppliers need in order to keep your project going in the right direction. When suppliers are having problems, you likely have the answers. So if you want to control your fieldwork costs, one of the things you should plan to do is to be available to suppliers on their schedules. That means returning phone calls or emails within an hour. And since many suppliers work outside of conventional 9 to 5 hours, you may need to be available during those hours, too.
Make your project the priority
Yes, researchers are being asked to do more with fewer resources. But making yourself available to field can mean the difference in getting what you want, at the price you want. Focus facilities and respondent recruiters cite stories of clients "disappearing" during a crucial step in the project, leaving suppliers feeling that they are more concerned about the project than the researcher. What's more, many of these stories end with disappointed clients who can't understand why their costs went up.
There isn't a consistent definition or common understanding of the term market research. However, it is used by many businesses in their marketing mix. It is normally understood as the activity where a company compiles information and then researches the markets for specific product or service acceptability. It can be done online or offline and also can include multiple types of research about people and organizations using different methods and techniques to help gain insight into the market. focus group services Malaysia
Definition
As stated above, there are many different definitions of the term market research and the differences can results in a business understanding and using only one aspect of this instead of the large field and limiting its methods. Below are some of its more common definitions.
Primary Research is a form of research where the data is collected directly from a respondent. Market research is done to understand an area in-depth. Understanding the marketing environment is a must. Market research helps in finding out how the market is. Being aware of what's going on in the market is called Market Intelligence. The areas that are considered a part of market intelligence are-
-Product Position- The position they have in the market favourable, unfavourable or neutral? Primary Research answers these question, so that the marketing efforts can be designed based on the position to brand, product or service.
- Market segmentation- Understanding the market segment is a must, the product or service needs to be positioned accurately in the dynamic market. Research finds out if the product should be marketed to seniors, working professionals or teenagers. This also helps in tailoring the message. market research study Malaysia
- Consumer Behaviour- Understanding a consumer's behaviour is a must, their personality, their attitude, motivation and other intrinsic factors.
Primary Market research is one on one research. Primary market research has several steps, this steps need to be clearly defined at demarcated, the following are the six major steps-
- Defining the problem statement- The problem must be clearly stated i.e. what are you trying to find out or prove. An example could be finding out the sales forecast for a period of a month. The time and place needs to be clearly defined.
- Method of data collection- The method needs to be defined and followed spot on. Whether the method adopted is going to be a survey or an interview. If a survey is selected, is going to be a telephonic interview or an online survey. The method needs to be defined in the beginning, so that the questions can be devised.
- Sampling technique- Defining the sampling technique is a must, random, stratified, cluster or some other technique. A mix of techniques must be avoided, for primary market research the company must use stratified sampling. As a technique for data collection, stratified sampling the researcher divides the entire target population into different subgroups, then selects the final group or sample. This method is adopted when the population size is vast, complete enumeration cannot be possible when the sample size is large. focus group agency Malaysia
- Analysis of data- After the process of data collection, the data must be interpreted through statistics. The researcher must define the software they are using to interpret the data. The statistical measures they are going to use to prove the problem statement. - Error checking: This step is very crucial, the researcher must check if the data is entered accurately, if a hypothesis is stated it needs to be proved or disproved at this stage. The data or evidence must be corroborated at this stage.
- Research Report Writing- All the chapters of the research must be combined, the charts, tables and other forms of pictorial representation must be written at this stage. The Interpretation of the research findings is finished at this stage.
