Its name, as well as the neighborhood next to it, dates from 1848 and is due to a gardener, Félix Robillard. Felix bought a large tract of land that was marsh at the time with the idea of recovering it. To do this, he dried it and planted several plant species, including the popular pink mauve geranium. The beach became a vacation spot for the Valencian bourgeoisie. Among its illustrious vacationers were Joaquín Sorolla and Vicente Blasco Ibáñez.