The use of Artificial Intelligence in Personalised Advertising AI has been used in several industries, but it has yet to reach its complete potential in advertising. With the behaviour targeting going on, AI can help the brands gather, analyse and take action on data for the ad campaign.

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The Role of AI in Creating Effective Marketing Strategies Artificial Intelligence (AI) has revolutionized the way businesses operate across various industries. In the world of marketing, AI has become an essential tool for creating effective marketing strategies.