How Marketing Executives Are Thinking About AItime.com
At a TIME100 Talks event, Mastercard's Cheryl Guerin and EY's Janet Balis, discussed how AI could change industry practices and the role human connections play....
The use of Artificial Intelligence in Personalised Advertising
AI has been used in several industries, but it has yet to reach its complete potential in advertising. With the behaviour targeting going on, AI can help the brands gather, analyse and take action on data for the ad campaign.