When you go to the cinema, it can feel like a magical experience. You sit there in the dark and wait to see a movie that can draw you into a world of imagination. Cinema is always going to get a good audience. So, the question is, does cinema advertising still have a place in the wider spectrum of digital advertisements? Cinema seems to be one of the main activities that people really want to return to ever since the pandemic calmed down. So, maybe you need to consider cinema advertisements in your own digital marketing strategies. Here are some of the main reasons why.
The pandemic & cinema experience
It’s not shocking that during the pandemic in 2020, the amount of cinema advertisements dropped by 80%. Cinemas were not a safe option for movie-goers to visit. Instead, it was recommended that movie lovers should watch the latest films on streaming services. As there were no audiences in the cinema, there was no reason why cinema advertising would be a useful part of a digital marketing strategy. However, times are slowly changing now that the pandemic is easing.
The pandemic may have seen to the rise of TV, and thus added to the importance of using a TV advertisement, but now that social distancing rules have eased, you will see that cinema advertisements are bound to become more popular. Lots of people want to return to the cinema in order to experience seeing a film on the big screen. So, it’s worth having a cinema advertisement placed before the film starts.
Why is cinema advertising so effective?
Make sure not to underestimate the effectiveness of cinema advertising. It may seem like an older form of marketing, but it is still useful for spreading word of your business or services through an advertisement. Before a film begins, the audience is asked to turn their phones off and just focus on the screen. That means that your advertisement has their undivided attention whilst they are waiting for the movie to begin. So, if your advertisement is seen by the right person, it’s likely that they will seek out your brand after the movie ends.
Essentially, cinema advertising builds notoriety and trust. Like TV advertising, cinemas only display real brands and trusted businesses. Therefore, it’s more likely that an audience will take your advertisements far more seriously. So, if you have the opportunity to use cinema advertisements to boost an audiences’ awareness of your brand, you will find that it is worth it.
Combine your digital advertising resources
If you are thinking about how you can improve your digital advertising, it’s important that you combine the different forms of digital advertising together. Yes, you can advertise on the big screen, but don’t forget about TV advertising, PPC, social media advertising and billboards. Be flexible with your advertising and you will bring in more customers!
Are you ready to use cinema advertising?
Cinema advertising is extremely useful for building the visibility of your brand. Make sure to construct the right video advertisement to ensure that you display your company as effectively as possible.
