By 2032, AI-enabled Advertising Could Account For $1.3 Trillion In Ad Revenue - Forbes India forbesindia.com Advances in AI could result in marketers increasingly tying together products, consumer and advertising experiences, says the business intelligence director at ...

Initiative Helps Advertisers Fund Journalism in Wartime adweek.com Brands4News.org, a new industry initiative officially launching today, is working to mitigate the problem of brands pulling ad spend...

With focus on kids, govt curbs misleading ads; prohibits surrogate advertisements indianexpress.com As per the guidelines, surrogate advertisement refers to an advertisement for products or services, whose advertising is otherwise prohibited or restricted by t...

How Programmatic Advertising Allows Pharma to Execute Targeted Ad Campaigns pharmexec.com While the pharmaceutical industry has historically lagged behind other industries in the overall shift to programmatic advertising, the pandemic accelerated thi...

Advertisers want BARC to report landing page data separately - Exchange4media exchange4media.com Marketers believe the ratings that happen due to the use of landing page are meaningless as what matters to them is the amount of traction that their campaign r...