Marketing strategies play a vital role in product promotions and sales enhancement. Whether you opt for shopping centre promotions, digital marketing or retail promotions, it would always prove to be beneficial in keeping your audience engaged.
The success of a retail centre or a shopping mall usually depends on a number of factors. The factors such as your competitors, shopping mall location, your brand value and the position of your brand in the local economy, effects the sales graph in the long run.
In order to make sure that you attract shoppers, promote sales and highlight all your products and services, you must make use of some helpful promotional activities. You need to keep one thing in your mind that it is very important to make your customers feel special. Reward schemes, loyalty points, and shopping cards are some common yet useful ways of keeping your customers happy.
Entertain Your Customers with A Fun Photo Contest
Photo contests always help your brand to get featured across the various sections of the audience. You can promote your brand with the help of a photo contest where anyone with a mobile can easily take part in it. Make sure that you spread the word about the contest on your social media handles and websites along with some posters and banners all across the shopping mall.
In this way, the potential customers would come into the brand store and get entertained with such events. Try to make it as interesting as possible. Encourage the participants to click fun pictures with their family and friends to win exciting gifts and voucher cards. It would definitely enhance the sale of the products and services offered by you.
Offer Different Promotional Codes and Coupons
Noting excites a customer more than huge discount offers. You must adopt the idea of providing promotional coupons and codes to the customers to popularise your brand and fulfill your marketing goals. Especially on the social media platforms, you can arrange certain contests or procedure in which it gets easier for the customers to earn these codes and coupons.
Your sales chart would have a huge impact depending upon the types of products you offer along with the discounts and coupons. Also, you can try out the idea of a flash sale which turns out to be an effective shopping centre promotion idea.
Shower Some Love On Your Loyal Customers
Each and every store or brand has a few loyal customers whom you cannot forget at any cost. It is important to make them feel special so that they continue to purchase from your store. That is why you must provide some loyal rewards in the form of discounts, codes, sale price and giveaways to all your regular customers.
Make sure that you promote the loyalty reward prospects on your social media handles so that more and more customers get to about it. Such marketing strategies usually prove to be a high earner in the industry. It also helps the brand to earn new loyal customers on the way.
