Hacktics Growth Hacking Academy exists to help entrepreneurs, digital marketers and marketing teams understand and build data-rich marketing funnels. Built with a bottom-of-the-funnel-up mentality, Hacktics provides a framework and foundation for the growth hacking skill set required for today’s digital marketing. // What is Growth Hacking? Growth hacking is a process of rapid, iterative experiments across marketing funnels and sales segments, using a variety of channels to find the most efficient way(s) to grow a business. Typically, a growth hacker runs trackable, scalable, experiments across a variety of digital platforms - meaning, they often start with low-cost, high ROI methods - including, digital ads, viral marketing, and automated outreach - all building toward long-term sustainable growth. Ultimately, as a growth hacker discovers new growth process for an organization, they also build, refine and automate systems they’ve already found to be working. It’s a rapid process of experimentation, building, analyzing, refining, reporting - and repeating those patterns of success. // Funnel architecture is technical - there’s no way around it. We get it: Conversions, tracking, audience segmentation and retargeting automation doesn’t get the love it should.