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A brand identity and brand strategy are fundamentally different. The former is the visible elements of a company that make it stand out, while the latter is the vision of how a company will develop over time while addressing the needs of its customers. While brand identity is not affected by changing consumer trends, brand strategy may be affected by customer needs, which could force the company to adjust its strategy if necessary. For more information visit our website: https://www.abigailregucera.com/blog/why-choose-squarespace-as-a-soloprenuer
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