247 Digital Marketing

Essential Tools you Must know To Start SEO.

SEO is a complex and challenging field to master. But with the right tools and knowledge, you can get started today.

There are two types of SEO tools: free SEO tools and paid SEO tools. Free SEO tools are great for beginners because they allow you to experiment with different aspects of your website at no cost. Paid SEO Tools will enable you to get deeper into the technicalities of your site but can be costly if you don’t know what you’re doing.

The following is a list of essential and free SEO tools that every beginner should know:

Google Analytics
Google Search Console
Screaming Frog
Ubersuggest
Google Search Console: Why You Need It & How to Use It Effectively

What is Google Search Console?

Google Search Console is a free service that provides comprehensive data about your site’s performance in Google Search.

An analytics dashboard allows webmasters to track their site’s traffic, crawl errors, and other vital metrics.

Google Search Console also has a Webmaster Dashboard which provides information about crawling errors, security issues, and the site’s indexing status.

How to Set Up Your Google Search Console Account
The Google Search Console account is a free tool that helps you see your site’s appearance in Google search results. It also provides insights about the crawl rate, indexing rate, and more.

Follow these steps to set up your account:

Go to https://www.google.com/webmasters/tools/home and click on “Sign in”
Enter your website’s URL into a text box and click “Check Status.”
Scroll down to the bottom of the page and click on “Add Property.”
Choose a site type from the dropdown menu
Enter your website’s URL into the text box that says “Website address:”
Click “Add Property”