Is Blue Salt for Men actually in demand in the wholesale market?

I’ve been researching niche bath products and recently came across Blue Salt for Men as a growing category, especially for recovery and wellness-focused brands. It seems different from traditional bath salts and more targeted toward male customers.

I’m also exploring suppliers that provide Wholesale Scented Bath Salts, and I noticed some companies are offering men-focused variants alongside standard options. Midwest Sea Salt Company came up during my search as a supplier that handles both bulk and specialty bath salts.

For anyone with experience in this space:

• Is there real demand for men-specific bath salts?

• Do scented wholesale options perform well compared to unscented ones?

Would appreciate insights before deciding whether to add this to my product lineup.