I’ve been researching niche bath products and recently came across Blue Salt for Men as a growing category, especially for recovery and wellness-focused brands. It seems different from traditional bath salts and more targeted toward male customers.
I’m also exploring suppliers that provide Wholesale Scented Bath Salts, and I noticed some companies are offering men-focused variants alongside standard options. Midwest Sea Salt Company came up during my search as a supplier that handles both bulk and specialty bath salts.
For anyone with experience in this space:
Is there real demand for men-specific bath salts?
Do scented wholesale options perform well compared to unscented ones?
Would appreciate insights before deciding whether to add this to my product lineup.