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One important feature for nonprofits is SEO, or Search Engine Optimization, along with mobile optimization. These enable your website to reach more people, engage your supporters, and grow your mission.
SEO makes it more probable for users to find your nonprofit online. It means more views and potentially donors or volunteers on your webpage as your website increases ranks in searches with proper keywords. For example, if someone puts a search out such as "animal shelters near me," that can increase how easy it will be for him/her to reach your website as well.
Many visitors browse websites from their phones. If your website is not working well on a mobile device, they may bounce off quickly. A mobile-friendly website adapts to fit smaller screens, loads fast, and is user-friendly. A mobile-optimized site ensures that whatever device your supporter is using, they will have a good experience.
Wix: It has in-built SEO tools, such as keyword suggestions and site analytics. Wix automatically makes websites mobile-friendly.
Squarespace: Great mobile optimization, and built-in SEO features include clean URLs and meta tags.
WordPress.com offers robust SEO plugins, such as Yoast SEO, and provides responsive themes that adapt to mobile devices.
Weebly: Simple to use with basic SEO tools and mobile-optimized templates.
SEO and mobile optimization are two key aspects that nonprofits would use to attract supporters and continue to work towards their goals. Great tools for builders include Wix, Squarespace, WordPress.com, and Weebly which would ensure your website to be easily found or functioning well on all devices.
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