SEO and SERP | #ARM Worldwide

SEO (Search Engine Optimization) is the practice of optimizing your website to improve its visibility on search engines. A key goal of SEO is to rank higher on the SERP (Search Engine Results Page), where users find results for their queries. SEO and SERP go hand in hand, the better your SEO, the more likely your site appears at the top of the SERP, increasing traffic and engagement.

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