Why Does Branding Fail to Deliver ROI in India?

Why Does Branding Fail to Deliver ROI in India?

In the vast expanse of the Indian retail market, global brands encounter a significant hurdle: the pursuit of substantial returns in the presence of 1.4 billion potential consumers. Despite earnest efforts, the anticipated results often fall short. This challenge stems from overlooking crucial elements like thorough market research and understanding the diverse preferences of Indian consumers. This blog explores the pivotal role of retail branding in India, sheds light on common mistakes impacting ROI, and outlines strategies to enhance branding effectiveness in this diverse and competitive market.