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The online industry is expected to grow at a rate of 13.6% over the next decade, reaching $1.3 trillion by 2033. As of January 2024, India has 751.5 million internet users, with a 52.4% penetration rate. According to Kepios analysis, internet users in India increased by 19 million (+2.6 per cent) between January 2023 and January 2024.
With the growing number of internet and mobile users, more individuals rely on online channels for information, shopping, and entertainment. This shift drives many business owners to reach their target audience through digital marketing. Compared to traditional marketing, online marketing is more effective due to personalisation and data-driven strategies. It offers precise targeting, real-time analytics, and cost-effective methods, ensuring higher ROI.
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