SEO, or Search Engine Optimization, is the practice of enhancing a website's visibility and ranking in search engine results pages (SERPs) to attract more organic (non-paid) traffic. It involves optimizing various elements of a website, including content, keywords, links, and technical aspects, to make it more attractive to search engines like Google, Bing, and Yahoo.
The primary goal of SEO is to improve a website's relevance and authority in the eyes of search engines, thereby increasing its chances of ranking higher in search results for relevant queries. This increased visibility can lead to more website visitors, better user engagement, and ultimately, more conversions and revenue for businesses.
SEO is an ongoing process that requires continuous monitoring, analysis, and adjustment to keep up with changes in search engine algorithms and user behavior. It plays a critical role in digital marketing strategies and is essential for businesses looking to succeed online.
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