| Ad Type | I am offering |
In today’s times, since everything is being digitalized, there is an ever-growing need for people who are skilled in fields like digital marketing, website development, graphic design, etc.
In particular, venturing into the field of digital marketing could be fruitful for a lot of people.
As per the Forbes report, one of the fastest-growing in-demand skills in 2024 is digital marketing. Today, the industry is expected to grow 13.6% in the next decade to a massive growth of $1.3 trillion by 2033.
Here are 10 reasons: why a digital marketing career is an ideal option for a 12th passed student:
1. Massive Demand for Digital Marketers
According to a report by Naukri.com and McKinsey on marketing trends, some of the most sought-after skills include digital advertising, SEO, social media management, content creation, curation, and content strategy.
2. Diverse Career Opportunities
The best thing about online marketing is that it has a wide range of roles, including SEO specialists, content marketers, social media managers, PPC experts, and email marketing specialists.
As reported by http://Naukri.com, there are 150,987 job openings in the digital marketing sector as of January 2024.
3. Competitive Salaries
As of today, more companies are willing to invest in digital marketing. 58% of small businesses are currently leveraging digital marketing, and nearly all intend to allocate more of their marketing budgets to it. Furthermore, 63% of them prioritize social media as their primary investment.
4. Creative and Analytical Balance
The online advertising world is all about combining creativity with analytics. So, if you are into creativity, then the world of marketing is for you!
Here, you can easily articulate your creativity through crafting engaging content, designing social media campaigns, or analyzing data to optimize performance, allowing you to strike a balance between your creative and analytical skills.
5. Flexibility and Remote Work
One of the advantages of being a digital marketer is the flexibility to work with a variety of clients across diverse industries. Unlike professionals who are confined to a single sector, digital marketers can engage with multiple fields, whether you enjoy the dynamic atmosphere of a tech startup, the analytical challenges of a finance firm, or the creative freedom of a boutique fashion brand.
Choosing a digital marketing career allows you to explore and contribute to every industry, offering you the flexibility and the option to work remotely, leading to a better work-life balance and the ability to manage your schedule effectively from anywhere.
6. Continuous Learning and Growth
Another reason to choose a career in digital marketing is that it is constantly evolving with the introduction of new technologies and trends. This means that, as a digital marketer, you will be tapping into the new updates on AI and tools and algorithms, which will provide you with the opportunity to learn new skills and techniques and ensure career growth.
7. Early Entry into a Growing Field
Well, there are lots of digital marketing jobs for freshers once you have completed your digital marketing course.
So, starting a digital marketing career right after your 12th class allows you to enter a rapidly growing field early. It allows you to gain experience and build your skills from a young age, leading to significant career advancement over time.
8. Entrepreneurial Opportunities
Another reason for choosing a career in digital marketing is that it is crucial for an entrepreneur to learn online advertisement skills.
This means there is a huge competition among businesses to get noticed. So, whether you want to start your own business, run a blog, or become a freelancer, digital marketing knowledge will help you promote your brand and reach your target audience more effectively.
9. Work From Anywhere
There is an increasing demand for skilled digital marketers globally. It is projected to scale at a CAGR of 32.1% by 2028, with a value of USD 24.1 billion and close to 6 billion internet users by 2027.
So, choosing a digital marketing career means you can find job opportunities not just in your home country but also abroad, giving you the chance to work in diverse cultural and business environments.
10. Contribution to Business Success
As a skilled digital marketer, you play a crucial role in the success of the businesses you are working for. Here, you will be applying the strategies to increase the brand's visibility, drive traffic, and generate leads.
Choosing a digital marketing career after Class 12th can provide you with a dynamic, rewarding, and future-proof career path, offering numerous opportunities for growth and success in the future.
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