Photo paper plays a vital role in producing images that look clear, detailed, and true to colour. Unlike standard printing paper, photo paper is specially coated to enhance ink retention, resulting in brighter tones, deeper blacks, and smoother transitions between colours. Whether used for family photos, marketing visuals, or professional displays, the right photo paper makes a noticeable difference.
One of the main advantages of photo paper is its ability to reproduce fine details. The surface coating allows ink to sit precisely where it’s printed, preventing spreading or dullness. This leads to crisp images with strong contrast, making photos appear more lifelike and engaging. Photo paper also dries quickly, reducing smudging and allowing prints to be handled shortly after printing.