At the heart of every great idea is a spark—an audacious question that changes the game. For Hetafu, that spark was simple but powerful; why can’t healthy also be fun? Why do parents always feel like they are forced to wrestle between giving their kids the nutrients they need and giving into the love of sweets and flavour?
Hetafu isn’t just a product, it’s a movement, a mission and a 21st century solution to an age-old dilemma. It isn’t uncannily coincidental that this endeavour is inspired by Prime Minister Narendra Modi’s vision of Indian innovation reaching every household around the world. Hetafu is paving the way for nutraceuticals—and the intersection of science and wellness in a delicious way.