Before discussing the pros and cons of a career in Digital Marketing, let’s take a quick look at the evolution of marketing. If you’re someone from the 90s or early 2000s, you probably remember those wonderful TV commercials. Some of them were really inspiring, while a lot of them were a bit gritty.
However, most of them had only one purpose: to inform you about a product and to try to persuade you to buy it. Companies spend tons of money advertising and marketing their products – it’s their way of attracting new customers and expanding their customer base. You may have guessed that marketing is highly dependent on consumer trends. So where does digital marketing come in here?
