Search Engine optimization is the approach to rank your website on the Search Engine on some specific search queries or Keywords.

There are many different approaches in SEO and following are the two most common approaches.

A. Black Hat SEO :

Improving the quality and quantity of the website traffic with some temporary and spamming tactics is classified as Black Hat SEO.

Black hat SEO helps you to get quick but temporary results.

B. White Hat SEO :

Applying proper and proven techniques and methods to achieve desired results to improve quality and quantity of website traffic is classified as White Hat SEO.

White hat SEO helps you to get permanent results.

White hat SEO can be further classified into following 3 parts.

1. On-Page SEO :

On-Page Optimization includes all the modifications and changes present On the page and thus it is known as On-Page SEO. Meta-tags optimization, Schema Optimization, UX analysis and many more things are included in On-Page Optimization.

2. Off-Page SEO :

This aspect focuses on the activities that are done Off the page, which includes back-linking and increasing Domain Authority. Off page includes local directories listing, Article submission and many other activities.

3. Technical SEO :

Technical SEO Focuses on the backend of the website like webpage loading speed. Things like optimizing images, removing dead CSS and more activities are included in Technical SEO.

Digipple also provides result driving SEO services, if you want to know more click here but 

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Footnote:

1. Digipple's answer to What exactly is digital marketing?
2. Digipple's answer to What is the latest trend in marketing?

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