Magento is one of the oldest eCommerce platforms available in the market for online merchants. This eCommerce platform is not only a reliable space for merchants to create and run their online store, but it is also very flexible and allows merchants to personalize their store according to their business requirements without any hassles. Also, Magento has a high-security structure and community support which can aid a hired Magento 2 developer in solving any business woes without any hassles. However, for merchants to make the best out of this platform they must have a deeper understanding of its features.

Among the unique features of Magento, having the proper understanding of features that can aid a merchant in improving their website’s load speed is the most important. Without a great load speed, an eCommerce store will run slowly in its user’s browser and could affect the user’s experience with the brand negatively.

Hence, ensuring that an eCommerce store has great load speed is very important for a merchant to maintain a good brand image. With this article, we will take an in-depth look at the ways a merchant can improve the load speed of their online store. But before we dive into that, let us take a look at the basic definition and how external factors affect the load speed of an eCommerce store.

What is load speed and how is it influenced by external factors

Load speed is the time taken by an online store to get fully loaded in a user’s browser. With a great load speed, an eCommerce store can deliver exceptional performance and amazing user experience. However, it can be altered by the following factors:

1.A heavy theme with a number of JS components can make a website slow. As the heavy components of a website are hard to load.

2.The absence of static sites can also make it hard for merchants to improve their load speed because the whole website has to be loaded with every new visitor making a request.

3.Further, if the website is not prepared to handle heavy traffic, it can also affect the load speed.

Ways to improvise the load speed of a Magento store

Magento is a highly flexible platform and it can easily improve the load speed of a website. However, for this, a merchant must be well aware of the strategies that are used for improving the load speed of a Magento store. Below is a list of those unique strategies:

1.One of the most effective ways to improve the load speed of a website is to enable its cache. Magento has an inbuilt caching system that can load a site’s static version in seconds. This can aid a merchant in reducing the wait time and improving the load speed of an online store.

2.High-quality images take a longer time to load. So adapting to the image optimization method that would compress the size of an image without hindering the quality of the image is a must. Because the lightweight image can have a faster load speed and can make the navigation convenient for user’s as well.

3.Adapting to lazy loading is also a great way to improve the load speed. In the lazy loading technique, a merchant can make it possible for their website to load the content according to the user’s scrolling, this will make the readable content load faster and improve the user’s experience as well.

Conclusion

Load speed is a crucial factor in making an online business successful. So, adapt to the above-mentioned techniques for improving the load speed of your online store today and open up the gateways for higher sales.