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Programmatic SEO (search engine optimization) is the process of mass-producing pages of content using a database, aiming for ranking high in Google's search results for similarly-structured, long-tail keywords. SEO and Programmatic SEO are mostly similar. We could say that Programmatic SEO is an SEO Update. Programmatic SEO opted for by most digital marketers because through this the brands can capitalize on low volume as well as high volume search queries.

Programmatic SEO helps create brand awareness and it brings businesses organic traffic which directly helps them in raising their business. Thousands of queries searched every day on google and we use programmatic SEO to answer such queries in an engaging and informational way. And the most important thing is that it's all automatic and data-driven.

Ways To Increase Organic Traffic

Today every business has a website but the main point here is does it rank or is there any flow of organic traffic on that website. Here we come to help you, our company Webpulse excel at programmatic SEO and our SEO Agency uses various techniques for the website to rank in top results. Given are some ways that are beneficial for ranking a website :

(i) USE RELEVANT AND MOST SEARCHED KEYWORDS :

The reason this point is written in the first place is that this is one of the most important factors. Using suitable keywords chosen according to your targeted audience can bring a lot of organic traffic to your website. Provided below is how our team looks for relevant keywords:

Look for Head terms: Head terms are broad categories of high-volume keywords through which a business decides to rank on search engines. Google Trend and many other tools used by our SEO Agency to get the most trending keyword and they use it in a logical way that may surely help you bring organic traffic to your business.

For eg- you search for a head term like “gadget” then the results will show you gadget’s on e-commerce websites.

Specifying modifiers: What is a modifier? These terms combined with head terms. For example - “gadgets for men”. The word men used here is a modifier.

Modifiers further categorized into the following :

(i) Primary Modifier - create a new keyword category

(ii)Secondary Modifier - describes a head term

Local Modifiers - If you have a business that deals within your location then this modifier is beneficial for you.
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